Online consumer preferences are constantly changing, but e-commerce architecture patterns do not confuse you. The newest eCommerce architecture developments in 2020 are oriented towards state-of-the art technology such as VR and artificial intelligence, as well as innovative marketing strategies that render the various gadgets of digital customers more customized and accessible. See our overview of the biggest developments in ecommerce website developer design in 2020 for some excellent insights on site design for labels, packaging and ecommerce. Here’s what consumers now want from online shopping and hope from them.
Unconventional grid layouts
For years, e-commerce was driven by the square grid style (think Amazon’s infinite thumbnail scroll). Strict line and product columns hold it ordered, encourages navigation and fits well with responsive design. Yet experimenting with innovative formats pays off for some companies, which contributes to more and more online shops moving away from the grid ride. How does it profit to keep the grid structure homogenous? Second, as this type of design is already by far a minority, you must stick out. However, it also gives an sleek and fresh feeling to the company , especially useful for the new or young industries.
Motion in product images
Website design developments in 2020 continue with motion design and allow use of improved visuals. This implies less static and more fluid, moving pictures. Further images, clips, illustrations and micro experiences are being viewed. We saw these elements of motion design sparingly used in the past but new technology has made them more popular. Ecommerce sites are more focused than just on them, among other industries.Motion provides many functional advantages of ecommerce architecture, suitable for the display of goods of natural light. As shown in the example of Alo Yoga above, motion design provides the shoppers with a better sense of what they are shopping for, increasing conversions and lower returns by providing consumers with more information.
Branded shipping boxes
Another maxim for branding is ensuring a chance is rarely lost. Many businesses recognize the value of branding on retail packaging, but there is another, often ignored, clean canvas for branding in internet retailers and delivery services: the shipping box itself. Customized shipment and distribution cases support the products rather than just them, they boost consumers’ passion and encourage loyalty. It is a chance to publicize the apps, web sites , social networking or even the colors of the name. Some businesses also utilize eco-friendly bins and containers to pull the additional miles.
Interactive product visuals
Many smaller and medium-sized companies are more accessible than ever for digital immersive graphic architecture, such as virtual reality ( VR), augmented reality (AC) and 3D printing. Like motion design, this technology helps shoppers understand their product more clearly. Better shopping experiences lead to increased sales and business repeat. The technology works well for fashion accessories such as sunglasses, but, as the above Dulux example, it is often especially useful for furniture or home renovation. Yet AR, VR and 3D graphics are capable of supplying shoppers with greater power of multimedia choices, including luggage such as Rimowa. Online stores are a little ahead of technology in this area, but in future we are confident that this trend is growing exponentially. The day arrives when immersive technologically spectacular and innovative graphics become the prevailing law, and it’s better to introduce that now.