Are you thinking of organizing your own special event anytime soon? Whether you are planning a fundraiser, art festival or sports occasion, you can surely make it very successful. Make sure to keep potential attendees informed and involved. Any idea how you can take event marketing to the next level? Make sure to create some hype! Here are some helpful tips.
1. Get Social
Utilize the power of social media. When it comes promotion, an event marketing company believes that you’ll never go wrong with different social media platforms. Consider implementing some automated social campaigns, accompanied by an efficient content strategy. Don’t forget to announce your guest speakers, and post teaser videos.
2. Survey Your Guests
How can you make sure that your guests are happy and satisfied? Well, you need to know what they want. If you can, conduct an online survey. The event may be done, but there are still things that should be accomplished. It’s best to let them fill out a satisfaction survey. You can do this via email or social media. If you think that your response rate is not so high, then you can offer some incentives to those who will take the time to complete the survey. Maybe offer a discount coupon?
3. The Perfect Location
Event venues matter a lot. It is the heart of every special occasion. If you choose the perfect location, you can attract more guests, and sell more tickets. Basically, selecting a good place can be your ticket to more profit. Abandon the thought of booking the most popular venue in town. For a more affordable deal, try booking the least popular ones.
4. Blog Marketing
Start implementing your event marketing strategy days before the final date. Putting up a blog or a website is one of the best approaches to get potential guests and customers involved in the occasion. Post information about the performers, awardees or speakers. Keep your audience informed about the event’s benefits, goals and purposes. This helps spread the word, and establishes an organic marketing opportunity. It will help you improve your search engine ranking.
5. Get Organized
Ideally, event planning should start many months before the final date. But, this is not always the case. At some point, you will be required to organize one at a short notice. You don’t need to worry, though. All you need is a detailed checklist. Along with this, you should implement a good content marketing strategy that would engage sponsors and fans right away.
Jump into that social media campaign right away. Sign up speakers and performers. Figure out the ticketing process. and come up with crisis plans and backup strategies.
Everything might sound stressful and overwhelming, but trust me, you’ll get through it. Just stick with your planning schedule, then you’ll surely pull off a legendary event.