Implement a good content marketing strategy.
Prove to your potential clients that you can connect them to the most reputable bridal shop in Kuala Lumpur. Use content marketing to communicate to them what you can put on the table. Sell your services on the biggest social media platforms, and create your own website. If possible, write your own articles, and work hard to get radio and TV appearances.
Learn how to set yourself apart.
You wouldn’t survive the tough competition in the industry if you will be just an unremarkable wedding planner. In order to succeed in the long run, you need to have a unique selling proposition. Set yourself apart from the others. Do you want to focus on niche wedding themes? Research on the most interesting, and at the same time, most profitable avenues. What’s important here is for you to focus on your target demographic, and establish yourself as an expert in the field.
Put yourself in the shoes of your potential clients.
Understand your target clients. Interviewing some of your friends and family members who just got married will also help. Furthermore, a simple Facebook post can help you gain valuable insights as to how some individuals pick their wedding planners. Research on how you can secure more clients efficiently.
Develop different vendor partnerships.
Having a network of trusted vendors is one of the keys to a successful wedding planning career. The target line here must include wedding venues, flower shops, bridal wear outlets and stationery stores.
Come up with a side business.
Consider creating your product line. This can be part of your upselling strategy. Platforms like Etsy makes it easier to sell different handmade wedding invitations, table decorations and wedding favors. This little venture can develop into a big, profitable business